Highlight Information to Serve the Citizen's Best Interest
Information like mission statements, core values, and elected official bios are important but might not be what most of your citizens are looking for. They can definitely be on your site, but we usually recommend highlighting items such as news and events, contact information, how to pay utility bills online, etc. This way your citizens will be able to find what they’re searching for more quickly and they will have a better user experience.
- Reasoning: We want to make it as easy as possible for users to find what they're looking for, while still highlighting important municipality information.
- Resources: Digital Disconnect Presentation - This highlights what users are NOT looking for. At a basic level, they want information or to complete a task. Unnecessary fluff that users have to wade through to get go their information is frustrating.