Search Engine Optimization (SEO)


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Search Engine Optimization (SEO) Overview

Definitions

SEO is a marketing method that is focused on increasing visibility in organic (non-paid) search engine results. SEO incorporates both the technical and creative elements of your website that are required to improve rankings, drive traffic, and increase awareness in search engines.

Importance

While all major search engines (Google, Yahoo, Bing) do a remarkable job helping the public find your government website, as web professionals, it’s also our job to help the public make sense of what they find. Search engines are very smart, but they cannot catch every change on the internet until links fail and their algorithm picks up on an inconsistency – so we need to help provide new information.

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