Search Engine Optimization (SEO)


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Search Engine Optimization (SEO) Overview

Definitions

Search engine optimization (SEO) is a marketing method that focuses on increasing visibility in organic (non-paid) search engine results. SEO incorporates both the technical and creative elements of your website that are required to improve rankings, drive traffic, and increase awareness in search engines.

Importance

While all major search engines (Google, Yahoo, Bing) do a remarkable job helping the public find your government website it’s also our job to help the public make sense of what they find. Search engines cannot catch every change on the Internet until links fail and their algorithm picks up on an inconsistency. So, we  help provide new information.

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