As with all events that impact the globe, individuals want to know, “what is the impact where I live, and how may this affect me?” For answers, they will turn to their local leaders. At this time, fear, anxiety, and virus-related xenophobia may be just as dangerous to communities as the risk of contagion itself. Local public safety and communications leaders must strike a precarious balance between impressing on citizens the importance of taking precautionary measures, without creating mass panic and paranoia that could lead to the kinds of doomsday planning that can isolate a community. When communicating with citizens about coronavirus, follow the best practices in our article to achieve your goals of education and awareness, without eliciting fear or panic.
Please sign in to leave a comment.