Released Enhancements
Premium Weather Alerts
Mass Notification now offers Premium Weather Alerts, enhancing automated NOAA weather alerts with improved accessibility, clarity, and branding.
What’s Included in Premium Weather Alerts
Automatic Language Translation
Weather alert messages are automatically translated into each recipient’s preferred language
Helps ensure critical weather information reaches non-English speakers clearly and reliably
Branded Emails & Voice Calls
Weather alert emails include your organization’s branding (logo, colors, sender details)
Voice alerts use a branded Caller ID so residents can easily identify who the alert is from
Designed to reduce confusion and increase trust during severe weather events
How It Works
Premium Weather Alerts build on existing NOAA / National Weather Service (NWS) automated alerts
Alerts continue to be delivered using email, text message, and voice calls (voice for warnings only)
Premium features apply automatically once enabled for your account
Why This Matters
Emergency communicators and public information officers rely on weather alerts to keep residents safe. Premium Weather Alerts help:
Reach a broader audience, including non-English speakers
Clearly identify alerts as coming from your organization
Improve reliability, clarity, and resident confidence during emergencies