A Google Webmaster Account is a way to verify ownership of your website and request updates to your links that appear in Google search results for your visitors. To request an update to links, you must create a Google Webmaster account and request the re-crawl (or re-index). Once your site ownership has been verified, you can request a crawl or submit a sitemap via the Webmaster Tools interface to update the Google search results.
As the owner of your website, it is best practice for you to create and maintain this account so that you can maintain your SEO and have access to the console as needed.
Important Note:
After you establish the account and the meta tag has been verified by a CivicPlus Support Representative, you can submit a sitemap otherwise, your website will begin to recrawl automatically after verification is complete.
Instructions
Navigate to the Webmaster site
Click Sign In
Note: If you have an existing Google Account that you have already logged in, you will be directed straight to your Webmaster account.
Click Start Now
Enter your Gmail address
Enter your Gmail password
Select Next
Search Console will display; your account with Webmaster now exists