You can enable users to quickly find what they want to look for. This is a great way to ensure return visits from your residents. On websites with many pages and several different authors, it is important to write consistently for your users. Consistency helps them view your website as a knowledgeable and trusted resource and promotes efficiency and increased navigational ability.
Best Practices
Format page content and contact information
Build mega menus and site navigation
Compliance: ADA, Section 508, WCAG, Images, and Text
In-House Formatting Consistency: Images, Pages, and Text
In-House Formatting Navigation: Bucket Pages, Navigation, and Site Maps
In-House Formatting and Widget Consistency: Titles and Widgets
Editing: Capitalization, Punctuation, and Spacing
Titles
Intuitively named
Use title case and the ampersand symbol “&” in all category and field titles
Larger sites with multiple categories can consistently use 2-level categories
Example: “Main Topic - Sub Topic” “Police - Safety Tips”