Congratulations on completing the implementation and launch of your CivicPlus® {{variable.Recreation Management}} website! As part of going live with your Rec catalog, we recommend developing a marketing and outreach plan as a way of promoting your new registration system to your residents, community partners, and agency officials.

Below you'll find a variety of recommendations to support your efforts in communicating and promoting your new software, including templates, links, and marketing materials.

Promote Resident Benefits with Talking Points

Throughout all communication, you should express the ways the new software benefits residents. Suggested highlights and talking points:

Allows residents to create and edit accounts inclusive of the whole family
Provides easy-to-use navigation and browsing of a one-stop-shop online catalog for program registration and facility rentals
Allows the public to conveniently view parks and facility availability, calendars, and manage reservations.
Provides the ability to accept payments in-person and online, print receipts, view account statements, and pay balances.

Push the Catalog URL & Additional Web Links

Identify all digital locations where you can share and promote the link to your {{variable.Recreation Management}} page.

Publish on agency webpages, Parks and Recreation homepage, emails, social media, print, and digital newsletters.
Find your agency's Catalog URL and Weblinks.

Create Marketing Content

Utilize a variety of marketing platforms to announce your new registration solution and share logos and links to direct members to your site.

Press Release

Consider a press release to announce when you launch your new software.
Press Release Template (DOCX)
Example Press Release (PDF)

Email Users

Send an announcement email to all users and existing members introducing them to the new pages and process for signing up! Be sure to include steps for account creation.

Social Media

Post about CivicPlus' {{variable.Recreation Management}} solution on your social media accounts!

Link to your Rec page by sharing your {{glossary.URL}}
Encourage account creation with Facebook or Google
Use Rec media graphics to highlight your new website:

Other Creative Ideas

See how Denton, Texas threw a Launch Party for their community with hands-on training for account creation
Offer free classes or discounts to first users
Create an instructional infographic

Step-by-Step Public Account Creation Guides

Show your community how to create accounts with step-by-step tutorials.

Recreation Management Custom Marketing Toolkit

To help you generate excitement and adoption of your new Recreation Management solution, take advantage of our Community Launch Toolkit, which includes:

If you'd like to request these custom promotional items please contact your Customer Success Manager. Please expect three weeks for asset creation.

Note:
Please note toolkit resources are not subject to modification post-delivery.

Resources

Recreation Management Customer Press Release Template - 2024

37.48 KB

Recreation Management Implementation Launch Social Graphic - Logo

251.09 KB

Recreation Management Implementation Launch Ad - No Logo

265.61 KB

Recreation Management Product Updates

September 2025 Newsletter