A Google Webmaster Account is a way to verify ownership of your website and be able to request updates of your links that rerun in the Google search results to your visitors. To make a request to update links you will need to create a Google Webmaster account and make a request for the re-crawl (or re-index). Once your site ownership has been verified, you can choose to request a crawl or submit a sitemap via the Webmaster Tools interface to have the Google search results updated.
As the owner of your website, it is best practice for you to create and maintain this account so that you can maintain your own SEO and have access to the console as needed.
Important Note:
After you establish the account and the meta tag has been verified by a CivicPlus Support Representative, you have the option to submit a sitemap; otherwise, your website will begin to recrawl automatically after verification is complete.
Instructions
Navigate to the Google Search Central (formerly Webmasters) site
Click Sign In
Note:
If you have an existing Google Account that you have already logged into, you will be directed straight to your Webmaster account.
Click Search Console
Enter your Gmail address
Enter your Gmail password
Select Next
Search Console will display; your account with Google Search Central now exists