Page Metrics

Page Metrics is part of AI Content Advisor. It brings key Google Analytics insights directly into your website. You do not need to leave the platform or dig through separate reports. See how visitors are arriving, engaging, and what they are viewing, right alongside your SEO and AEO recommendations. This guide shows you how to find Page Metrics in Municipal Websites Evolve.

Instructions

1. Sign in to your site.

2. Navigate to and click the SEO / AEO Recommendations button:

   

3. Click Page Analytics:

   

4. Click How are Users Arriving:

   

5. View the information:

   

   • Found from a Search Engine: Traffic that arrived after a user searched for the page and clicked a link to it from a search engine

   • Link from Another Website: Traffic that arrived by clicking a link to the page from another website

   • Typed in the URL or from a Bookmark: Traffic that arrived by a user typing the page's URL directly into their browser or using a saved bookmark

   • Link from a Paid Social Media Post: Traffic that arrived by clicking a link from a paid social media Ad or promoted post

   • Link from AI Reference: Traffic that arrived by clicking a link referenced or generated by an AI tool

   • Link from an Email: Traffic that arrived by clicking a link included in an email

   • Linked from a Video: Traffic that arrived by clicking a link included in or associated with a video

   • Other: Traffic from sources that do not fit into any of the other defined categories

   • Unassigned: Traffic whose source could not be determined or categorized

   • Link from a Paid Search Engine: Traffic that arrived by clicking a paid advertisement link within search engine results

   • Found through Social Media: Traffic that arrived organically, without a paid promotion, from a social media platform

6. Click the Back button:

   

7. Click How are Users Engaging:

   

8. View the information:

   

   • Engagement: An explanation of the metric being measured

   • Trend Summary: A written summary comparing the page's performance to a benchmark

   • Average Time on Page: The average amount of time users spend on the page before leaving or going elsewhere

   • Total Traffic (past 30 days): The total number of page views recorded for the page over the past 30 days

9. Click the Back button:

   

10. Click What are Users Seeing:

    

11. View the information:

    

    • Scroll Coverage: An explanation of the metric being measured. In this case, it shows how much of the page users viewed

    • Trend Summary: A written summary of the current scroll behavior trend

    • Users That Did Not Scroll the Page: The percentage of users who viewed the page without scrolling down at all

    • Users That Viewed 10 Percent of the Page: The percentage of users who scrolled through about 10 percent of the page's content

    • Users That Viewed 50 Percent of the Page: The percentage of users who scrolled through about half of the page's content

    • Users That Viewed 90 Percent of the Page: The percentage of users who scrolled through nearly all of the page's content

    • Total Traffic (past 30 days): The total number of page views recorded for the page over the past 30 days

12. To view Page Metrics in a Dashboard format, navigate to and click the Switch Applications button:

    

13. Click Content Advisor:

    

14. View the Page Metrics in the Dashboard:

    

    • Number of Days the Oldest Webpage Is on Your Site: Shows how many days have passed since your site's oldest page was published or created

    • Pages That Have Not Been Updated in the Last 365 Days: Shows the total count of pages that have gone without an update for a full year

    • Stale Content Items: A donut chart showing the current state of your website's content, broken down into four freshness categories: Fresh, Aging, Stale, and Outdated

      • Fresh: Content that is up to date

      • Aging: Content that is nearing the end of the review cycle

      • Stale: Content that is over the review cycle

      • Outdated: Content that is over two review cycle

    • View Stale Content Items: A button that takes you to a detailed list of the stale and outdated content on your website

    • How Are Users Arriving?: A breakdown of how users are finding this page and the channels they are coming from, such as search engines, other websites, or social media links

    • View Incoming Traffic Details: A button that takes you to a more detailed view of your incoming traffic sources

    • How Are Users Engaging?: A breakdown of how long users are interacting with particular content types on your website, such as Reference and Policy, Service, or Alerts and Notices

    • View Engagement Details: A button that takes you to a more detailed view of user engagement across your content