In addition to User Profile information, you can create Custom Data Fields for additional personal information your organization wishes to gather from a user when creating an account.
Important Note:
The custom field will not show up as an option in reports until it has been filled out by at least one account member.
Instructions
Navigate to Configuration, then hover over Organization, and then click to select Custom User Fields:

Select Create Custom Field:

Fill in fields:

Data Type (required): Select what type of answers you want to retrieve, including:
Date
Freeform Text - Paragraph
Freeform Text - Single Line
Label/No Response
Phone Number
Select One Option
Select One or More
Yes/No
Label (required): Enter a label for your field
Max Length: Specify how many characters are possible in an answer; leave blank for unlimited
Required: Select if this field is a required field
Select Save New Custom Field:
