Facebook's Terms of Service mandate that a Facebook Page must be administered by an authentic Facebook Profile that has a Page role
Years ago, Facebook had briefly allowed a Page to be managed directly, allowing users to use a separate login called a Direct Login Account, also termed a Gray Account or Shared Login Account, to both create and administer the Page, without the use of a Profile.
Many of our customers took advantage of this option while it was available, and continue to use these direct login accounts to manage their Pages today.
Facebook's updated Terms of Service have led to these direct login accounts being deprecated and on their way to being shut down. Facebook does not have any official documentation available, either acknowledging the existence of direct login accounts or explaining the decline in their functionality and eventual shutdown. Regardless, a Page must now be managed by at least one Profile.
Meta's Terms of Service's Terms of Service outline who can use Facebook:
“3.1 Who Can Use Facebook?
When people stand behind their opinions and actions, our community is safer and more accountable. For this reason, you must:
Use the same name that you use in everyday life.
Provide accurate information about yourself.
Create only one account (your own) and use your timeline for personal purposes.
Not share your password, give access to your Facebook account to others, or transfer your account to anyone else (without your permission).”
Direct Login Account Troubleshooting
Those who still rely on Direct Login access to manage their Page without using a Profile run the risk of losing access to the Page. This will result in the need to reclaim the Page.
Exit the “Too Many Redirects” Error Message
Navigate to the upgrade account Facebook page
The landing page of this link is broken, but you will have the option to click on News Feed
The link’s landing page is supposed to be broken for this
This will remove you from the redirect error loop
You can now add a Profile to the Page as a Page Administrator
Transition Page Administration to a Profile
Adding a Profile as a Page Admin is the only assurance of both maintaining ownership of your Page and connecting your Page to the Archive. The Profile must accept the invitation to be a Page admin. Should this not show up in your Profile notifications, invites can be on the Facebook Invites page.
Note:
You must be signed in to view Facebook Events.
Update: As of October 2019, many users with a Direct Login Account cannot access their Page settings to add a Profile as a Page Admin, due to increased account deprecation by Facebook.
Those having trouble adding a Profile as a Page admin can contact Facebook.