A Google Webmaster Account is a way to verify ownership of your website and be able to request updates of your links that rerun in the Google search results to your visitors. To make a request to update links you will need to create a Google Search Center account and make a request for the re-crawl (or re-index). Once your site ownership has been verified, you can choose to request a crawl or submit a sitemap via the Webmaster Tools interface to have the Google search results updated.
As the owner of your website, it is best practice for you to create and maintain this account so that you can maintain your own SEO and have access to the console as needed.
Instructions
Navigate to the Google Search Console site
Log in with your Google Account and/or create a new Google Account
Click the Start Now button
Select URL prefix and enter your site URL:
Click Continue:
Copy the HTML Tag script:
Add it in the Page Tags in Version Options on your Municipal Websites Central page:
Note:
Ensure that you CC the Primary Contact of your organization, as adding this script requires Primary Contact approval.
Once the script has been added, click Verify:
View the Ownership Verified screen:
