Social Media Activity Comparison

The Social Media Activity Comparison report shows how many messages an account sends and receives. It compares this activity across accounts over time. Outgoing records are messages sent by the account. Incoming records are messages received by the account. You can scope this report by date range and account.

Use this report to find accounts with strong engagement. A high number of incoming messages often means people are responding to the account's posts. A low number of incoming messages may mean an account is not getting much response, even if it posts often. You can also use this report to find accounts with no outgoing activity for a period of time. This may mean the account is no longer active. This makes the report a helpful tool for cleaning up old social media accounts.

Important Note

This report is available through our Risk Management and Analytics add-on suite. If you would like to learn more click here.

Instructions

1. Log in to Social Media Archiving

2. Navigate to the Report tab:

   

3. Click the View button to the right of the Social Media Activity Comparison section:

   

4. Use the Date Range field to select the desired date range:

   

5. Select the Scope of the report:

   

   • All social accounts: Include all social media accounts in the report

   • Specific accounts: Include selected social media accounts in the report

     Note:

     If you select “Specific Accounts” for the report scope, you will need to fill in some additional fields:

     

     • All accounts owned by dropdown: Select an account option:

       • All accounts owned by: Select this option to include accounts owned by specific users in the search results. You will click the Select account owner dropdown and select the user whose social media accounts you want to include.

       • Specific account (not pictured): Select this option to include specific social media accounts in the search results. You will click the Select account dropdown and select the social media accounts you want to include.

     • Add more accounts: Click this link to add additional account owners and their accounts to the report.

6. Click the Generate report button:

   

7. A Social Media Activity Comparison report will appear below the report criteria fields:

   

8. Click the Total Activity link to the right of each view to see a detailed breakdown of the types of communication, if desired:

   

9. Or view data in the Outgoing Activity, Incoming Activity, and Incoming Percentage columns to see the volume of communications sent and received over time, if desired:

   

10. Click the Update Report button to regenerate the report if needed:

    

    Note:

    Update the Date Range and Scope fields for the report before clicking the Update Report button, if desired.

11. Click the Download Report button to save a PDF copy of the report to your device, if desired:

    

    Note:

    Your browser’s pop-up blocker must be disabled to download report.