The Risk Management and Analytics Suite (RMA) includes two reports regarding the sentiment trends for your accounts: General Sentiment and Top Conversations by Sentiment.
Important Note
These reports are available through our Risk Management and Analytics add-on suite.
General Sentiment Report
The General Sentiment report is a trend chart that depicts the general sentiment of your audience over time. This report can be scoped by date range and account.
General Sentiment Report Uses
This report allows users to easily identify spikes and dips in user sentiment over time. It also allows them to dive deeper to see what types of records contributed to the rating. This can help identify what types of content result in positive or negative sentiment, discover hot topics, and analyze followers' reactions to sensitive or controversial posts.
Access the General Sentiment Report
Navigate to the Report tab:
Click the View button to the right of the General Sentiment Trend section:
Use the Date Range field to select the desired date range:
Select the Scope of the report:
All social accounts: Include all social media accounts in the report
Specific accounts: Include selected social media accounts in the report
Note:
If you select “Specific Accounts” for the report scope, you will need to fill in some additional fields:
All accounts owned by dropdown: Select an account option:
All accounts owned by: Select this option to include accounts owned by specific users in the search results. You will click the Select account owner dropdown and select the user whose social media accounts you want to include.
Specific account (not pictured): Select this option to include specific social media accounts in the search results. You will click the Select account dropdown and select the social media accounts you want to include.
Add more accounts: Click this link to add additional account owners and their accounts to the report.
Click the Generate Report button:
A General Sentiment Trend report will be generated:
Hover over a date to view the average sentiment rating on that date, if desired:
Search for the record that contributed to the rating by clicking the Search button (magnifying glass icon), if desired:
Click the Update Report button to regenerate the report if needed:
Note:
Update the Date Range and Scope fields for the report before clicking the Update Report button, if desired.
Click the Download Report button to save a PDF copy of the report to your device, if desired:
Note:
Your browser’s pop-up blocker must be disabled to download report.
Top Conversations By Sentiment
The Top Conversations By Sentiment report acts as your "Top 10" list. It details the most positive and most negative conversations based on sentiment rating. This report can be scoped by date range and account.
Top Conversations By Sentiment Uses
Agencies will be able to see what types of posts lead to either positive or negative sentiment. Communications teams can look back to see what types of content are connecting with their followers, as well as areas where improvements can be made. Results can be viewed on a month-by-month basis and can be shared with senior personnel, showing the impact of social media on the agency. Instead of presenting raw data and numbers to leadership, this report allows agencies to share actual posts to tell a story.
Access Top Conversations By Sentiment
Navigate to the Report tab:
Click the View button to the right of the Top Conversations by Sentiment section:
Use the Date Range field to select the desired date range:
Select the Scope of the report:
All social accounts: Include all social media accounts in the report
Specific accounts: Include selected social media accounts in the report
Note:
If you select “Specific Accounts” for the report scope, you will need to fill in some additional fields:
All accounts owned by dropdown: Select an account option:
All accounts owned by: Select this option to include accounts owned by specific users in the search results. You will click the Select account owner dropdown and select the user whose social media accounts you want to include.
Specific account (not pictured): Select this option to include specific social media accounts in the search results. You will click the Select account dropdown and select the social media accounts you want to include.
Add more accounts: Click this link to add additional account owners and their accounts to the report.
Click the Generate Report button:
A Top Conversations by Sentiment report will be generated with positive conversations listed in order of most positive to least positive:
Click the Update Report button to regenerate the report if needed:
Note:
Update the Date Range and Scope fields for the report before clicking the Update Report button, if desired.
Click the Download Report button to save a PDF copy of the report to your device, if desired:
Note:
Your browser’s pop-up blocker must be disabled to download report.