The RMA includes two reports regarding the sentiment trends for your accounts: General Sentiment and Top Conversations by Sentiment.
Important Note
These reports are available through our Risk Management and Analytics add-on suite.
General Sentiment Report
This trend chart depicts the general sentiment of your audience over time. This report can be scoped by date range and account.
General Sentiment Report Uses
This report allows users to easily identify spikes and dips in user sentiment over time and allows them to dive deeper to see what types of records contributed to the rating. This can help identify what types of content result in positive or negative sentiment, discover hot topics, and analyze followers' reactions to sensitive or controversial posts.
Access the General Sentiment Report
Log in to your archive
Navigate to the Reports tab:
Click View under the General Sentiment Trend Report:
Choose the date range with the Date Range :
Choose the scope (either all accounts in your archive or specific accounts) for your report:
Click the Generate Report button:
Users can hover over a date to view the average sentiment rating on that date:
Additionally, they can search for the actual record that contributed to the rating by clicking the search icon shaped like a magnifying glass:
Top Conversations By Sentiment
This report acts as your "Top 10" list and details the most positive and most negative conversations based on sentiment rating. This report can be scoped by date range and account.
Top Conversations By Sentiment Uses
Agencies will be able to see what types of posts lead to either positive or negative sentiment. Communications teams can look back to see what types of content are connecting with their followers as well as areas where improvements can be made. Results can be viewed on a month-by-month basis and can be shared with senior personnel, showing the impact of social media on the agency. Instead of presenting raw data and numbers to leadership, this report allows agencies to share actual posts to tell a story.
Access Top Conversations By Sentiment
Log in to your archive
Navigate to the Reports tab:
Select View under the Top Conversations by Sentiment Report:
Choose the date range with the Date Range dropdown menu:
Choose the scope (either all accounts in your archive or specific accounts) for your report:
Click the Generate Report button:
