Congratulations on completing the implementation and launch of your CivicPlus® Recreation Management website! As part of going live with your Rec catalog, we recommend developing a marketing and outreach plan as a way of promoting your new registration system to your residents, community partners, and agency officials.
Below you'll find a variety of recommendations to support your efforts in communicating and promoting your new software, including templates, links, and marketing materials.
Promote Resident Benefits with Talking Points
Throughout all communication, you should express the ways the new software benefits residents. Suggested highlights and talking points:
Allows residents to create and edit accounts inclusive of the whole family
Provides easy-to-use navigation and browsing of a one-stop-shop online catalog for program registration and facility rentals
Allows the public to conveniently view parks and facility availability, calendars, and manage reservations.
Provides the ability to accept payments in-person and online, print receipts, view account statements, and pay balances.
Push the Catalog URL & Additional Web Links
Identify all digital locations where you can share and promote the link to your Recreation Management page.
Publish on agency webpages, Parks and Recreation homepage, emails, social media, print, and digital newsletters.
Find your agency's Catalog URL and Weblinks.
Create Marketing Content
Utilize a variety of marketing platforms to announce your new registration solution and share logos and links to direct members to your site.
Press Release
Consider a press release to announce when you launch your new software.
Email Users
Send an announcement email to all users and existing members introducing them to the new pages and process for signing up! Be sure to include steps for account creation.
Social Media
Post about CivicPlus' Recreation Management solution on your social media accounts!
Link to your Rec page by sharing your URL
Use Rec media graphics to highlight your new website:
Other Creative Ideas
See how Denton, Texas threw a Launch Party for their community with hands-on training for account creation
Offer free classes or discounts to first users
Create an instructional infographic
Step-by-Step Public Account Creation Guides
Show your community how to create accounts with step-by-step tutorials.
Recreation Management Custom Marketing Toolkit
To help you generate excitement and adoption of your new Recreation Management solution, take advantage of our Community Launch Toolkit, which includes:
Social media graphics
If you'd like to request these custom promotional items please contact your Customer Success Manager. Please expect three weeks for asset creation.
Note:
Please note toolkit resources are not subject to modification post-delivery.